LOCATION :: NAIROBI

JOB DESCRIPTION 

Our Client is the largest manufacturer and exporter of corporate branded materials in the region, and they are seeking to hire a Brand Executive.

The successful candidate will be responsible for ensuring brand visibility, brand positioning, marketing and advertising activities; together with the following:

RESPONSIBILITIES

• Manage the marketing and brand positioning activities.
• Collaborate with management and external agencies to develop key messaging and specific advertising campaigns across marketing channels.
• Interface with cross-functional teams and external agencies to develop strategies and plans and act as a liaison for all external media enquiries or articles
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Ensure consistent brand messaging across all media marketing channels.
• Be proactive regarding task completion and periodically advise wider team on project status, timing, resources, issues, and to deliver on-time with excellence.
• Monitor competitor products, sales and marketing activities and trends.
• Guide preparation of marketing and sales activity reports and presents to executive management.
• Represents company at trade association meetings to promote products and direct market channel development activities.
• Meet with key clients to maintain relationships and negotiate and close deals.
• Prepare periodic market intelligence reports showing brand impact, sales volume, potential sales, and areas of proposed client base expansion.
• Develop and implement sales promotion strategies for the brand to ensure growth in revenue and market share.
• Scout for diversification and innovative investment projects that support and ensure growth of the brand.
• Identify and develop new markets for the brand products so as to increase the brand’s market share and sales volume.
• Prepare and monitor the execution of sales promotion and marketing plans in East Africa.
• Determine, in consultation with others the promotion of products to ensure awareness, competitiveness and profitability.
• Recording and transmitting information on customer feedback, complaints and resolving disputes regarding sales and services.
• Collecting and analyzing market trends and customer behavior to inform decision making.

DESIRED SKILLS & EXPERIENCE

• A university Degree in Marketing or a Business related field.
• 5 years related experience in marketing, advertising or branding.
• Superior presentation and excellent oral and written communication skills.
• Commercial acumen with excellent negotiation skills.
• Strong communication, presentation, negotiation and problem-solving skills.
• Strong interpersonal and relationship building skills including customer service skills.
• Strong leadership and people management skills.
• Strong organizational, business planning and reporting skills.
• Strong commercial awareness and Computer literacy.
• A confident and determined approach and ability and desire to sell.
• A high degree of self-motivation and drive; with the ability to work both independently and as part of a team.
• The capacity to flourish in a competitive environment

Join our LinkedIn page for more updates and please click on the link below to apply online 

https://www.linkedin.com/jobs2/view/68368573